Lets not forget the recent revelation of yet another idea stealing attempt by Microsoft also applies to Yahoo.
Not very recently, Yahoo! and Microsoft entered into a deal where Microsoft’s Bing will be the search engine for all Yahoo! websites. This deal has been agreed to continue for 10 years from the date. Now, very recently Google accused Bing of copying their search results, Microsoft rubbished this claim and in response, Google backed their claim with valid statements. Bing was busted. Google thinks of one possibility being that Microsoft has been monitoring the user behaviour and modifying it’s search results accordingly with it’s toolbar on the user’s computer. Google finds this unethical because they spend a significant amount of money, time on R&D to construct and improve their search engine’s capability.
So, what does this point to? This means Yahoo! search may also be consciously or unconsciously copying the search results from Google because of the fact that it’s search algorithm is primarily being powered by Bing.
The following statement from Yahoo! – Microsoft deal’s press release has a lot to say about this,
Microsoft’s Bing will be the exclusive algorithmic search and paid search platform for Yahoo! sites. Yahoo! will continue to use its technology and data in other areas of its business such as enhancing online advertising technology.
SearchEngineJournal posted an article stating how Google backed up it’s claims, Amit Singhal, the Google Fellow who’s backing up the accusations, runs us through the entire story. It starts with the term “tarsorrhaphy,” a surgical procedure that almost no one knows about — and that Google was the first to find the common misspellings for. While Google queries for the misspelled word returned the typical smug “didn’t you mean” suggestion, Bing seemed to be lifting the top Google result without bothering to give the corrected spelling.
However, this was just the start. Google reps started looking at the query results from Bing, focusing on both common and bizarre terms to get a sense of the field. The definite trend was that the top Google result, even when it was “something [Google] would consider mistakes of our algorithms,” was displayed as the top Bing result.
Things really start to point toward one of the reasons behind Yahoo! – Bing’s search deal. Does this mean both giants had a meticulous plan to fight against Google Search’s success by striking such deal in the name of research and innovation?